Africa delivered one of the strongest tourism performances globally in 2025, recording 81 million international arrivals, representing an 8% increase compared to 2024. This makes Africa the fastest-growing region worldwide last year, according to the UN Tourism World Tourism Barometer.
North Africa Leads the Recovery
Growth was driven mainly by North Africa, which posted an impressive 11% increase in arrivals. Destinations across the region benefited from strong international demand, improved air connectivity, and eased visa processes, helping accelerate recovery momentum.
African Destinations Among Global Top Performers
Several African countries ranked among the world’s top-performing tourism destinations in 2025:
- Egypt: +20% growth in international arrivals
- Morocco: +14% growth
- Seychelles: +13% growth
- South Africa: +19% growth (data reported through November)
These results highlight Africa’s growing appeal across leisure, cultural, wildlife, and beach tourism segments.
Tourism Revenue Growth Mirrors Arrival Numbers
Tourism revenue across Africa also showed strong gains. Countries such as Morocco (+19%), Egypt (+17%), and Mauritius (+10%) recorded solid increases in tourism receipts in local currencies, reflecting higher visitor spending and improved value per traveler.
Outlook for Africa in 2026 Remains Positive
UN Tourism expects global travel to grow between 3% and 4% in 2026, with Africa positioned to benefit from:
- Continued recovery of international markets
- Strong consumer demand
- Improved air connectivity
- Increased interest in emerging destinations
However, challenges such as rising travel costs, geopolitical uncertainty, and climate-related disruptions remain key factors to monitor.
What This Means for African Tourism Businesses
Africa’s strong 2025 performance signals renewed confidence in the continent as a top global destination. With demand trending upward, tourism operators, destinations, and travel brands have a major opportunity to attract international travelers by focusing on value, accessibility, and authentic travel experiences.
