As autumn arrives and temperatures begin to cool, Morocco is gearing up for a bustling tourist season following a record number of arrivals so far this year.

As reported by Africanews, the country welcomed 15 million tourists by the end of September — a 14% increase compared to the same period in 2024, according to the Ministry of Tourism.

This growth is expected to continue in the coming weeks, as Morocco’s mild autumn climate offers the perfect conditions for exploring its vibrant cities and scenic mountain landscapes.

“This period is considered one of the most important tourist seasons in Morocco,” said Abdellah Ansikene, manager of Riad Aicha in Marrakech, whose seven rooms are currently fully booked.

Marrakech is home to more than 1,500 traditional riads, many located within its historic medina. These charming guesthouses have become a cornerstone of local tourism, helping boost the city’s economy and providing employment for local artisans and workers.

“Everyone’s really friendly, it feels really safe, and the food is amazing. We’re really lucky to be here,” shared visitor Christina Boon.

Marrakech accounts for over 35% of national tourism activity, recording nearly 10 million overnight stays annually, according to the tourist office. While this reflects the city’s success in attracting a wide variety of travellers, it also raises concerns about the capacity of its infrastructure to sustain such rapid growth.

“Morocco in general, and Marrakech in particular, have started developing infrastructure that caters to new segments of tourists seeking upscale experiences such as luxury hotels and fine dining restaurants,” explained tourism expert Zoubir Bouhoute.

This week, Morocco’s Ministry of Tourism also announced a $75 million plan to expand tourism in Ouarzazate, the desert gateway city known for its cinematic landscapes and growing appeal to adventure travellers.